There are many factors to consider when choosing products to sell in a beauty supply store. Some of the most important ones include:
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Demand: Choose products that are in high demand in your area. Look for trends and see what products are selling well at other beauty supply stores.
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Quality: It's important to offer high-quality products to your customers. Look for reputable brands and read reviews to ensure that the products you choose are effective and reliable.
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Price: Consider the price point of the products you choose. You want to offer a range of products at different price points to appeal to a wide range of customers.
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Selection: Offer a wide selection of products to appeal to a diverse customer base. This could include products for different hair types, skin types, and makeup preferences.
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Brand representation: Consider the brands you want to represent in your store. It can be helpful to have a mix of well-known, established brands as well as newer, up-and-coming brands to offer customers a range of options.
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Target audience: Think about the specific audience you are trying to attract to your store and choose products that will appeal to them. For example, if you want to attract a younger, more trend-conscious crowd, you may want to focus on more cutting-edge, trendy products.
Overall, it's important to do your research and choose products that are in high demand, of good quality, and that will appeal to your target audience.